aha!

Setec Astronomy | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

Setec Astronomy | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image:

Someone recently asked me about a Social Media course that was taking place and if I knew the instructor. I did not. Like the person asking the question, I went online and discovered that the individual leading this intensive session has no credible digital footprint. While they have a respectable job title, their LinkedIn profile was out of date. They have a handful of Twitter followers, but have not updated their status in the past six months and most of the tweets prior to that are repetitive Foursquare check-ins to their work, gym and a local bar (digging a little deeper it's clear that they were trying out Foursquare but dropped it in short order as well). They have no Blog, Podcast, YouTube clips or flickr stream. It's hard to even find places online where they have commented on other people's Blogs. They do have a Facebook profile, but the last update was a few weeks ago, and it was a link to a project they were working on.

Technorati Tags: digital credibility

expect a 'Social Business Suite'

The Stack: The Fifteen Classes of the Social Business Software Suite (Q4, 2010) « Web Strategy by Jeremiah Owyang | Social Media, Web Mark

Technorati Tags: New Normal, social software, socialmedia, vision

There is no way around this if you want to do outstanding creative work.

sketching and the guts of phones- lessons from planningness :: Influxinsights:
Instead of talking about applications and ad units, he suggested the thing we need to develop great ideas is to understand what's inside the guts of a phone or mobile device.

To me, most attempts at trying to get to mobile ideas involve looking at competitive applications and trying to put a twist on them. Heathcote's way suggests creatives need to know about all the functionality like- accelerometers, voice recognoition, smile recognition, the microphone, the speakers, etc and think about how they might play with those and perhaps even combine them.

Technorati Tags: briefing, collaboration, interpretive manager, unified requirements writing