Someone recently asked me about a Social Media course that was taking place and if I knew the instructor. I did not. Like the person asking the question, I went online and discovered that the individual leading this intensive session has no credible digital footprint. While they have a respectable job title, their LinkedIn profile was out of date. They have a handful of Twitter followers, but have not updated their status in the past six months and most of the tweets prior to that are repetitive Foursquare check-ins to their work, gym and a local bar (digging a little deeper it's clear that they were trying out Foursquare but dropped it in short order as well). They have no Blog, Podcast, YouTube clips or flickr stream. It's hard to even find places online where they have commented on other people's Blogs. They do have a Facebook profile, but the last update was a few weeks ago, and it was a link to a project they were working on.
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