sketching and the guts of phones- lessons from planningness :: Influxinsights:
Instead of talking about applications and ad units, he suggested the thing we need to develop great ideas is to understand what's inside the guts of a phone or mobile device.
To me, most attempts at trying to get to mobile ideas involve looking at competitive applications and trying to put a twist on them. Heathcote's way suggests creatives need to know about all the functionality like- accelerometers, voice recognoition, smile recognition, the microphone, the speakers, etc and think about how they might play with those and perhaps even combine them.
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