aha!

Closer to ROI measurement.

MediaPost Publications Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks 03/21/2011:
Having the ability to track attribution becomes increasingly important, since management wants to know the ROI for each Facebook investment. Since zero transactions occur on Facebook, Chavez needs to quantify the time consumers spend with the brand.

Technorati Tags: ROI, socialmedia

Eric Schmidt sees a" 200 $ bn ad biz"

The Future Of Display Advertising (It's Bigger Than You Think) | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image:

... there is only so much that a creative can do in terms of content, but the size of the display ad's physical space is an issue as well. No matter how big a display ad is, it's still a fairly limited physical space. This makes it a lot less interesting for the majority of advertising creative-types to get excited about. Something has to give. If not, the industry will always be faced with a lack of desire for creative directors to really focus (and care) about display advertising.

"People read what interests them. Sometimes it's an ad." Gossage's thinking still applies. And it's never been easy.

Technorati Tags: banner ads, puppy