The Interpretive Manager

And this could be true for advertising as well

Newspapers and Thinking the Unthinkable « Clay Shirky:
Society doesn’t need newspapers. What we need is journalism.

Please read it all, a broad and well informed assessment of the problem.

Hahaha. Like that.

Robert's Stochastic thoughts:
Now, I don't want to ban marketing and adverstising in general.

Don't police my diet.

That's an easy one. There are (at least) two persons inside me: one wants to eat and drink and doesn't care about the consequences the other one cares about the consequences and therefore imposes a diet. Before the diet starts there has been a fight, a fight won by my diet self.

Now in comes yet another person, a real one, you.

You see me sitting in front of a martini and ask:" Aren't you on a diet ?"

What you don't know because you don't see it, is that you have TWO persons in front of you. And it might happen that one of these two persons thinks that you're siding with the other one and gets really angry.

So you better ask your question in a way that makes it clear from the outset that you're siding with the guy who's against dieting. Btw it's not your business anyhow.

Now we know it.

es weht ein neuer wind in berlin mitte - fachdings für dingens:
so verbringe ich im übrigen meinen feierabend am liebsten. biertrinkend in den laptop schauend. (arbeit ist, kaffee-trinkend in den laptop zu schauen.)

US socialmeda user on broadband move from entertainment to contribution.

Netpop | Connect: Media Shifts to Social 2009 Preview

View more presentations from Netpop.

The future of newspapers. For the ones that have one.

YDN Theater: NYTimes Open with Derek Gottfrid:

In today's New Yorker:

Four excellent cartoons and not one good ad. Hm.

A threat to SOME agencies.

FT.com / UK / Business - Social networks threaten advertising growth:
Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found.

The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.

Social networks enable consumers to pass on information about products and services, and recommendations from friends are more influential than traditional forms of advertising.

Advertisers are already taking advantage of the trend, with the Cadbury “Gorilla” spot being viewed over 10m times on YouTube as well as being aired on television.

What's this if not the OODA Loop ?

Good Time for Marketing (Re)Alignment » Marketing Productivity Blog » Blog Archive:
Marketing Alignment is making sure Marketing as a discipline is always facilitating Demand Fulfillment across the entire enterprise. If Management is looking for a “big idea” during these times of change, a new way to approach the business as opposed to simply cutting budgets, Marketing Alignment just might be the ticket.

This Marketing Alignment issue can be a particularly important for growth companies. When you started out, it was all about the customer - when there was less than 10 of them. Now that you have 1,000 or 100,000 customers, you have probably created processes, procedures, and goals that unintentionally create barriers to closing new customers and fostering repeat business.

Here’s the basic argument for the Marketing Alignment idea:

And the OODA Loop in the end is about people and technics, creating the unexpected.

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