A threat to SOME agencies.

FT.com / UK / Business - Social networks threaten advertising growth:
Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found.

The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.

Social networks enable consumers to pass on information about products and services, and recommendations from friends are more influential than traditional forms of advertising.

Advertisers are already taking advantage of the trend, with the Cadbury “Gorilla” spot being viewed over 10m times on YouTube as well as being aired on television.

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[rc helicopter reviews]

Impressive blog! -Arron