The Interpretive Manager

A threat to SOME agencies.

FT.com / UK / Business - Social networks threaten advertising growth:
Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found.

The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.

Social networks enable consumers to pass on information about products and services, and recommendations from friends are more influential than traditional forms of advertising.

Advertisers are already taking advantage of the trend, with the Cadbury “Gorilla” spot being viewed over 10m times on YouTube as well as being aired on television.

What's this if not the OODA Loop ?

Good Time for Marketing (Re)Alignment » Marketing Productivity Blog » Blog Archive:
Marketing Alignment is making sure Marketing as a discipline is always facilitating Demand Fulfillment across the entire enterprise. If Management is looking for a “big idea” during these times of change, a new way to approach the business as opposed to simply cutting budgets, Marketing Alignment just might be the ticket.

This Marketing Alignment issue can be a particularly important for growth companies. When you started out, it was all about the customer - when there was less than 10 of them. Now that you have 1,000 or 100,000 customers, you have probably created processes, procedures, and goals that unintentionally create barriers to closing new customers and fostering repeat business.

Here’s the basic argument for the Marketing Alignment idea:

And the OODA Loop in the end is about people and technics, creating the unexpected.

Here's how I rank:

My twittername is hansrudolf

twitterank

twitter.grader

Apéro at Kipar's.

Preparing the Berlin exhibition, opening april 3.

The actual Recession in the US vs. 10 postwar recessions.

via Tyler Cowen

Meanwhile 2.0 in India:

Rajesh @ Blogworks : blogs & social media in India; public relations; brands & marketing!:
Some bloggers developed strong communities of their own and were approached/ approached mainstream media to publish columns etc.

It was just a matter of time before the media-houses adopted blogs themselves. What was a random case, or two, until even a year seems to be gathering momentum.

Sample these:

1. IBNLive
2. Livemint
3. HindustanTimes
4. Cosmopolitan

And:

This year...

1. Expect most mainstream media to start blogs bringing director's cut of news, building conversations.
2. Expect many of them to create touch points at places other than their own domain names (many, like LiveMint and DNA are already on Twitter
3. Expect more-and-more journalists to start blogging.


How long, before blogs start to deliver more eye-balls (and conversations) than the formal news items?

Lambasting 2.0.

Web 2.0, Revenue Models and Profitability : The Drama 2.0 Show:
More sophisticated. Ad buyers know a lot more about what they’re doing today than they did 10 years ago. This can make it more difficult for young startups to sell directly to brands and ad agencies because, even though a lot of money still gets thrown around and wasted, by in large, brands and ad agencies have a much better grasp of the digital space.

More competitive. Brands and ad agencies have a lot of options. In growing markets with lots of competition and few barriers to entry, a common characteristic is that the strong get stronger. Even though the online advertising pie is growing, major companies like Google and top properties and networks that register with comScore and Nielsen inevitably take a larger chunk of that pie because they represent the best avenue for efficient allocation of online ad spend in a cluttered online world.

Sure. But I remember years back when "push" was all the rage.

Mr. Jobs, the MacBookPro 17 has a highly irritating design flaw.

The reflecting logo sends light signals while you observe the screen. Tsk tsk tsk.

Italia, paradiso capitalista.

I nuovi azionisti di Alitalia hanno guadagnato, prima ancora che si fosse alzato in volo un solo aereo, il loro bel aggio per la vendita del 25% ad Air France. E questo dopo che lo stato italiano è rimasto con la bad company. Fantastico. Aspettiamo di leggere le lodi dell'operazione sul foglio della Confindustria.

Chewing on the transmedia concept.

It costs nothing for a company to go on twitter. But it might have a cost, even a big one. Think HR:, e.g. job names that are different from functions but cover the unspeakable. Think Openess: the company passes for own stuff things that belong to others. Could be a rather long list.