Preparing the Berlin exhibition, opening april 3.
Continue reading "Apéro at Kipar's." »
Web 2.0, Revenue Models and Profitability : The Drama 2.0 Show:
More sophisticated. Ad buyers know a lot more about what they’re doing today than they did 10 years ago. This can make it more difficult for young startups to sell directly to brands and ad agencies because, even though a lot of money still gets thrown around and wasted, by in large, brands and ad agencies have a much better grasp of the digital space.
More competitive. Brands and ad agencies have a lot of options. In growing markets with lots of competition and few barriers to entry, a common characteristic is that the strong get stronger. Even though the online advertising pie is growing, major companies like Google and top properties and networks that register with comScore and Nielsen inevitably take a larger chunk of that pie because they represent the best avenue for efficient allocation of online ad spend in a cluttered online world.
Sure. But I remember years back when "push" was all the rage.
Continue reading "Lambasting 2.0." »
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