What's this if not the OODA Loop ?

Good Time for Marketing (Re)Alignment » Marketing Productivity Blog » Blog Archive:
Marketing Alignment is making sure Marketing as a discipline is always facilitating Demand Fulfillment across the entire enterprise. If Management is looking for a “big idea” during these times of change, a new way to approach the business as opposed to simply cutting budgets, Marketing Alignment just might be the ticket.

This Marketing Alignment issue can be a particularly important for growth companies. When you started out, it was all about the customer - when there was less than 10 of them. Now that you have 1,000 or 100,000 customers, you have probably created processes, procedures, and goals that unintentionally create barriers to closing new customers and fostering repeat business.

Here’s the basic argument for the Marketing Alignment idea:

And the OODA Loop in the end is about people and technics, creating the unexpected.